Tracking & Attribution
You Can Defend in a Board Meeting.
Browser cookies are dead, ad blockers are ubiquitous, and third-party attribution is broken. DeployMedia builds resilient first-party server-side tracking pipelines that give your ad platforms pristine conversion signals.
Data Infrastructure Deliverables
Never second-guess whether your Google Ads or Meta Ads are actually driving revenue.
Server-Side Google Tag Manager (sGTM)
Move your tracking pixels off the user's browser and into a secure, first-party cloud container. Bypasses ad blockers, eliminates page slowdowns, and secures customer data.
- First-party cookie extension (7 days to 2 years)
- Zero client-side script bloat or lag
- Full compliance with GDPR & privacy standards
- Custom domain tagging (e.g. data.yourdomain.com)
Meta Conversions API (CAPI) 9.0+ EMQ
Restore full signal fidelity on Facebook and Instagram. We pass hashed email, phone, IP, and click IDs directly from your server to Meta's servers, maximizing Event Match Quality.
- Achieve 9.0+ Event Match Quality score
- De-duplicate browser and server events
- Recover up to 35% of lost purchase and lead data
- Feed Meta's AI algorithm for lower CPA
GA4 BigQuery Event Export & Custom Attribution
Do not rely on standard GA4 thresholding and sampling. We stream raw event-level data directly into Google BigQuery to unlock true multi-touch attribution and lifetime value cohorts.
- Raw un-sampled event streaming
- First-click, last-click, and Markov data-driven attribution
- LTV cohort analysis by marketing channel
- Automated dashboards in Looker Studio
Conversion Rate Optimization (CRO) Audits
Sending expensive paid traffic to a leaky bucket is the fastest way to lose money. We conduct rigorous heatmap, session recording, and form abandonment audits to find where users drop off.
- Form field friction analysis
- Mobile checkout friction audits
- Copywriting & value proposition alignment
- Statistical A/B testing roadmaps
Stop losing 30% of your conversion data to ad blockers.
We will audit your Google Tag Manager container, Meta pixel, and CRM attribution to reveal signal gaps.